Available for work
Hi there!
Product & Experience Designer · Educator · Mentor
I’m Sofia... I help brands tell their story through timeless experiences that inspire and connect.
I’m Sofia... I help brands tell their story through timeless experiences that inspire and connect.
About me
With over 7 years of experience in UX/UI and product design, and 3 years leading brand and marketing strategies in the luxury sector in Europe…I design digital experiences that blend functionality, emotion, and storytelling.
My work sits at the intersection of strategy, creativity, and human-centered design… helping brands craft meaningful products and empowering others to learn the process behind them.
As an educator and mentor, I’m passionate about sharing my knowledge, guiding teams and students to build thoughtful, purpose-driven designs.
My services
Brand Strategy & Visual Identity
Defining your brand essence and crafting a timeless, aspirational visual identity that connects with your audience on an emotional level. Now integrating strategic UX thinking to ensure consistency across every brand touchpoint.
→ Brand Strategy → Art Direction → Visual Identity Design
Product & Experience Design
Designing digital products that combine beauty, functionality, and strategy. From discovery to UX and UI, I collaborate with cross-functional teams to create intuitive, human-centered, and scalable experiences.
→ UX Research & Strategy → Product Design (apps, e-commerce, digital services) → Design Systems & Interactive Prototypes
Content Strategy & Storytelling
Building authentic narratives that give voice to your brand and guide the user journey through clarity and emotion. Helping brands communicate their value through content, structure, and visual storytelling that inspire connection.
→ Content Architecture & Messaging → Copywriting & Content Design → Editorial & Visual Storytelling
Education, Mentorship & Consulting
Empowering professionals, teams, and students to master UX, product thinking, and brand experience design. Through my classes, workshops, and mentoring sessions, I aim to inspire creative confidence and elevate the quality of digital design education.
→ University Courses & Guest Lectures → Private Mentoring & Consulting → Masterclasses & In-house Training
Education, Mentorshio & Consulting
Empowering professionals, teams, and students to master UX, product thinking, and brand experience design. Through my classes, workshops, and mentoring sessions, I aim to inspire creative confidence and elevate the quality of digital design education.
→ University Courses & Guest Lectures → Private Mentoring & Consulting → Masterclasses & In-house Training
Selected Case Studies
Selected Case Studies
Portfolio
Want to dive deeper into my process?
If you're curious about how I approach design challenges end-to-end, I’d love to share my private case studies with you. These go far beyond the visuals — they walk you through my full methodology and thinking behind each project.
Inside, you’ll find:
→Project goals & success metrics
→Problem framing & strategic insights
→Full UX process: research, wireframes, mockups, prototypes
→Templates, frameworks & documentation
→Design decisions, usability tests & learnings
These are shared privately to respect client confidentiality and to create space for deeper, more meaningful conversations.
Interested?
If you'd like access to my detailed case studies, just drop me a line.
Tell me about what you're looking for, and I’ll gladly share the most relevant examples with you.
If you're curious about how I approach design challenges end-to-end, I’d love to share my private case studies with you. These go far beyond the visuals — they walk you through my full methodology and thinking behind each project.
Inside, you’ll find:
→Project goals & success metrics
→Problem framing & strategic insights
→Full UX process: research, wireframes, mockups, prototypes
→Templates, frameworks & documentation
→Design decisions, usability tests & learnings
These are shared privately to respect client confidentiality and to create space for deeper, more meaningful conversations.
Interested?
If you'd like access to my detailed case studies, just drop me a line.
Tell me about what you're looking for, and I’ll gladly share the most relevant examples with you.
Selected Highlights
I create human-centered digital experiences and brand stories that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
0+
0+
Years Experience
Designing human-centered experiences and crafting brand stories for premium and luxury brands.
0+
0+
Years Experience
Designing human-centered experiences and crafting brand stories for premium and luxury brands.
0+
0+
Projects Done
Collaborating with brands across luxury, healthcare, travel, and lifestyle sectors.
0+
0+
Projects Done
Collaborating with brands across luxury, healthcare, travel, and lifestyle sectors.
0%
0%
Satisfied Clients
Building long-term relationships through trust, creativity, and business impact.
0%
0%
Satisfied Clients
Building long-term relationships through trust, creativity, and business impact.
Voices About Me
Testimonial
Trusted By Experts.
Trusted By Experts.
Real voices from clients and collaborators. Discover how our work creates experiences that inspire trust, elevate brands, and foster lasting emotional connections.
"Working with Sofi is a true pleasure — she is a warm, collaborative professional with excellent communication skills. I had the chance to collaborate with her on multiple projects over three years, and it was always a rewarding experience. Her passion for design and attention to detail clearly show in everything she does. A wonderful professional and a joy to work with."
Estefani Pinto
Sr. QA Engineer
We worked together on a healthcare application.
"Sofía is an excellent professional and an invaluable collaborator with whom I had the pleasure of working for several years. Her designs stand out for their ability to deeply understand the end user and translate business needs into clear and effective visual solutions. In addition to her technical talent, Sofía always brings a positive attitude and a warm personality, making collaboration with her a truly enjoyable experience. Her commitment to excellence, constant willingness, and deep knowledge in design and accessibility make her a highly valuable and reliable professional."
Esteban Varela
Head of Tech & Research
We worked together at Intermedia.
"Sofía is an excellent professional and an invaluable collaborator with whom I had the pleasure of working for several years. Her designs stand out for their ability to deeply understand the end user and translate business needs into clear and effective visual solutions. In addition to her technical talent, Sofía always brings a positive attitude and a warm personality, making collaboration with her a truly enjoyable experience. Her commitment to excellence, constant willingness, and deep knowledge in design and accessibility make her a highly valuable and reliable professional."
Esteban Varela
CEO
We worked together at Intermedia.
"I had the opportunity to work with Sofía on multiple projects and with different clients/businesses, and she consistently demonstrated excellent attitude, attention to detail, and a strong team spirit. She brought great ideas to the table, both for new projects and for improving existing websites and systems. Her commitment and creativity made a real difference in every delivery. It was always a pleasure to collaborate and share projects with her."
Claudio Devitta
Delivery Manager
We worked together on accessibility audits.
"I had the opportunity to work with Sofía on multiple projects and with different clients/businesses, and she consistently demonstrated excellent attitude, attention to detail, and a strong team spirit. She brought great ideas to the table, both for new projects and for improving existing websites and systems. Her commitment and creativity made a real difference in every delivery. It was always a pleasure to collaborate and share projects with her."
Claudio Devitta
Sr. Analyst
We worked together on accessibility audits.
Latest Updates
Latest Blogs
Latest Insights.
Latest Insights.
Explore my blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.
Currently accepting new premium brand collaborations.
Available for work
Hi there!
Product & Experience Designer · Educator · Mentor
I’m Sofia... I help brands tell their story through timeless experiences that inspire and connect.
About me
With over 7 years of experience in UX/UI and product design, and 3 years leading brand and marketing strategies in the luxury sector in Europe…I design digital experiences that blend functionality, emotion, and storytelling.
My work sits at the intersection of strategy, creativity, and human-centered design… helping brands craft meaningful products and empowering others to learn the process behind them.
As an educator and mentor, I’m passionate about sharing my knowledge, guiding teams and students to build thoughtful, purpose-driven designs.
My services
Brand Strategy
Defining your brand essence and crafting a timeless, aspirational visual identity that connects with your audience on an emotional level. Now integrating strategic UX thinking to ensure consistency across every brand touchpoint.
→ Brand Strategy → Art Direction → Visual Identity Design
Product & Experience Design
Designing digital products that combine beauty, functionality, and strategy. From discovery to UX and UI, I collaborate with cross-functional teams to create intuitive, human-centered, and scalable experiences.
→ UX Research & Strategy → Product Design (apps, e-commerce, digital services) → Design Systems & Interactive Prototypes
Content Strategy & Storytelling
Building authentic narratives that give voice to your brand and guide the user journey through clarity and emotion. Helping brands communicate their value through content, structure, and visual storytelling that inspire connection.
→ Content Architecture & Messaging → Copywriting & Content Design → Editorial & Visual Storytelling
Education, Mentorship & Consulting
Empowering professionals, teams, and students to master UX, product thinking, and brand experience design. Through my classes, workshops, and mentoring sessions, I aim to inspire creative confidence and elevate the quality of digital design education.
→ University Courses & Guest Lectures → Private Mentoring & Consulting → Masterclasses & In-house Training
Selected Case Studies
Portfolio
Want to dive deeper into my process?
If you're curious about how I approach design challenges end-to-end, I’d love to share my private case studies with you. These go far beyond the visuals — they walk you through my full methodology and thinking behind each project.
Inside, you’ll find:
→Project goals & success metrics
→Problem framing & strategic insights
→Full UX process: research, wireframes, mockups, prototypes
→Templates, frameworks & documentation
→Design decisions, usability tests & learnings
These are shared privately to respect client confidentiality and to create space for deeper, more meaningful conversations.
Interested?
If you'd like access to my detailed case studies, just drop me a line.
Tell me about what you're looking for, and I’ll gladly share the most relevant examples with you.
Selected Highlights
I create human-centered digital experiences and brand stories that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
0+
0+
Years Experience
Designing human-centered experiences and crafting brand stories for premium and luxury brands.
0+
0+
Projects Done
Collaborating with brands across luxury, healthcare, travel, and lifestyle sectors.
0%
0%
Satisfied Clients
Building long-term relationships through trust, creativity, and business impact.
Voices About Me
Testimonial
Trusted By Experts.
Real voices from clients and collaborators. Discover how our work creates experiences that inspire trust, elevate brands, and foster lasting emotional connections.
"Working with Sofi is a true pleasure — she is a warm, collaborative professional with excellent communication skills. Collaborate with her on multiple projects over three years was always a rewarding experience. "
Estefani Pinto
Sr. QA Engineer
We worked together on a healthcare application.
"Sofía is an excellent professional and an invaluable collaborator with whom I had the pleasure of working for several years. Her designs stand out for their ability to deeply understand the end user and translate business needs into clear and effective visual solutions. In addition to her technical talent, Sofía always brings a positive attitude and a warm personality, making collaboration with her a truly enjoyable experience. Her commitment to excellence, constant willingness, and deep knowledge in design and accessibility make her a highly valuable and reliable professional."
Esteban Varela
CEO
We worked together at Intermedia.
"I had the opportunity to work with Sofía on multiple projects and with different clients/businesses, and she consistently demonstrated excellent attitude, attention to detail, and a strong team spirit. She brought great ideas to the table, both for new projects and for improving existing websites and systems. Her commitment and creativity made a real difference in every delivery. It was always a pleasure to collaborate and share projects with her."
Claudio Devitta
Sr. Analyst
We worked together on accessibility audits.
Latest Updates
Latest Blogs
Latest Insights.
Explore my blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.
Available for work
Hi there!
Product & Experience Designer · Educator · Mentor
I’m Sofia... I help brands tell their story through timeless experiences that inspire and connect.
About me
With over 7 years of experience in UX/UI and product design, and 3 years leading brand and marketing strategies in the luxury sector in Europe…I design digital experiences that blend functionality, emotion, and storytelling.
My work sits at the intersection of strategy, creativity, and human-centered design… helping brands craft meaningful products and empowering others to learn the process behind them.
As an educator and mentor, I’m passionate about sharing my knowledge, guiding teams and students to build thoughtful, purpose-driven designs.
My services
Brand Strategy & Visual Identity
Defining your brand essence and crafting a timeless, aspirational visual identity that connects with your audience on an emotional level. Now integrating strategic UX thinking to ensure consistency across every brand touchpoint.
→ Brand Strategy → Art Direction → Visual Identity Design
Product & Experience Design
Designing digital products that combine beauty, functionality, and strategy. From discovery to UX and UI, I collaborate with cross-functional teams to create intuitive, human-centered, and scalable experiences.
→ UX Research & Strategy → Product Design (apps, e-commerce, digital services) → Design Systems & Interactive Prototypes
Content Strategy & Storytelling
Building authentic narratives that give voice to your brand and guide the user journey through clarity and emotion. Helping brands communicate their value through content, structure, and visual storytelling that inspire connection.
→ Content Architecture & Messaging → Copywriting & Content Design → Editorial & Visual Storytelling
Education, Mentorship & Consulting
Empowering professionals, teams, and students to master UX, product thinking, and brand experience design. Through my classes, workshops, and mentoring sessions, I aim to inspire creative confidence and elevate the quality of digital design education.
→ University Courses & Guest Lectures → Private Mentoring & Consulting → Masterclasses & In-house Training
Selected Case Studies
Portfolio
Want to dive deeper into my process?
If you're curious about how I approach design challenges end-to-end, I’d love to share my private case studies with you. These go far beyond the visuals — they walk you through my full methodology and thinking behind each project.
Inside, you’ll find:
→Project goals & success metrics
→Problem framing & strategic insights
→Full UX process: research, wireframes, mockups, prototypes
→Templates, frameworks & documentation
→Design decisions, usability tests & learnings
These are shared privately to respect client confidentiality and to create space for deeper, more meaningful conversations.
Interested?
If you'd like access to my detailed case studies, just drop me a line.
Tell me about what you're looking for, and I’ll gladly share the most relevant examples with you.
Selected Highlights
I create human-centered digital experiences and brand stories that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
0+
0+
Years Experience
Designing human-centered experiences and crafting brand stories for premium and luxury brands.
0+
0+
Projects Done
Collaborating with brands across luxury, healthcare, travel, and lifestyle sectors.
0%
0%
Satisfied Clients
Building long-term relationships through trust, creativity, and business impact.
Voices About Me
Testimonial
Trusted By Experts.
Real voices from clients and collaborators. Discover how our work creates experiences that inspire trust, elevate brands, and foster lasting emotional connections.
"Working with Sofi is a true pleasure — she is a warm, collaborative professional with excellent communication skills. Collaborate with her on multiple projects over three years was always a rewarding experience. "
Estefani Pinto
Sr. QA Engineer
We worked together on a healthcare application.
"Sofía is an excellent professional and an invaluable collaborator with whom I had the pleasure of working for several years. Her designs stand out for their ability to deeply understand the end user and translate business needs into clear and effective visual solutions. In addition to her technical talent, Sofía always brings a positive attitude and a warm personality, making collaboration with her a truly enjoyable experience. Her commitment to excellence, constant willingness, and deep knowledge in design and accessibility make her a highly valuable and reliable professional."
Esteban Varela
CEO
We worked together at Intermedia.
"I had the opportunity to work with Sofía on multiple projects and with different clients/businesses, and she consistently demonstrated excellent attitude, attention to detail, and a strong team spirit. She brought great ideas to the table, both for new projects and for improving existing websites and systems. Her commitment and creativity made a real difference in every delivery. It was always a pleasure to collaborate and share projects with her."
Claudio Devitta
Sr. Analyst
We worked together on accessibility audits.
Latest Updates
Latest Blogs
Latest Insights.
Explore my blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.